Verizon

Overview

Since AKQA became digital of records for Verizon, I helped art direct key strategic initiatives for Verizon, translating business objectives and customer needs into compelling creative concepts and experiences across physical and digital touchpoints. My work spans the development of Verizon’s Final Destination Store customer experience, where I help shape the visual direction, in-store storytelling, and overall customer journey to create a more engaging and cohesive brand experience. I also contribute to Verizon’s Digital Agency of Record initiatives, helping establish creative direction and visual consistency across digital platforms while ensuring the work reflects Verizon’s brand identity and evolving customer expectations.


Since AKQA became digital of records for Verizon, I helped art direct key strategic initiatives for Verizon, translating business objectives and customer needs into compelling creative concepts and experiences across physical and digital touchpoints. My work spans the development of Verizon’s Final Destination Store customer experience, where I help shape the visual direction, in-store storytelling, and overall customer journey to create a more engaging and cohesive brand experience. I also contribute to Verizon’s Digital Agency of Record initiatives, helping establish creative direction and visual consistency across digital platforms while ensuring the work reflects Verizon’s brand identity and evolving customer expectations.


In addition to enhancing existing customer experiences, I help conceptualize the future of Verizon’s retail environment by exploring innovative, self-sufficient store experiences that empower customers to navigate products, services, and solutions more independently. Through strategic thinking, art direction, and concept development, I help translate emerging ideas into tangible visual experiences that demonstrate how the next generation of Verizon stores could look, feel, and function. By collaborating across teams and connecting creative vision with customer experience strategy, I help push the boundaries of traditional retail and develop forward-thinking concepts that support Verizon’s evolving business and customer needs.

DETAILS

Client

Verizon

Category

Creative Direction

Year

2016