The Throne™

A lone figure stands on a vast beach at sunset.
Overview

A different way of charging your grooming device. Lead the creative direction for MANSCAPED’s new product launch, The Throne, an innovative wireless charging solution designed to elevate the everyday grooming experience. The Throne allows customers to conveniently charge compatible MANSCAPED hard-goods products without connecting a charging cable directly to each device, creating a more seamless and efficient experience. My role is to establish the creative vision for the launch, translating the product’s functionality and innovation into a compelling visual story that communicates its value while reinforcing MANSCAPED’s commitment to premium design and purposeful product development.

A different way of charging your grooming device. Lead the creative direction for MANSCAPED’s new product launch, The Throne, an innovative wireless charging solution designed to elevate the everyday grooming experience. The Throne allows customers to conveniently charge compatible MANSCAPED hard-goods products without connecting a charging cable directly to each device, creating a more seamless and efficient experience. My role is to establish the creative vision for the launch, translating the product’s functionality and innovation into a compelling visual story that communicates its value while reinforcing MANSCAPED’s commitment to premium design and purposeful product development.

A key focus of the creative direction is positioning The Throne as more than a functional charging accessory, but as an elevated addition to the modern bathroom countertop and daily routine. Its versatility extends beyond grooming, allowing customers to charge their compatible smartphones, bringing added convenience to their everyday environment.

DETAILS

Client

MANSCAPED

Category

Creative Direction

Year

2026