Creatively directed the launch of MANSCAPED’s new skincare line, Skin Ultra, leading the campaign’s creative vision from initial concept development through final visual and digital execution. My role involved establishing a distinctive visual identity that positioned the new product line as premium, sophisticated, and aspirational while remaining true to MANSCAPED’s brand DNA. Drawing inspiration from Art Deco design, I developed a visual language that blended refined aesthetics, elevated product presentation, and bold art direction to create a cohesive campaign experience that distinguished Skin Ultra within the skincare category.
Creatively directed the launch of MANSCAPED’s new skincare line, Skin Ultra, leading the campaign’s creative vision from initial concept development through final visual and digital execution. My role involved establishing a distinctive visual identity that positioned the new product line as premium, sophisticated, and aspirational while remaining true to MANSCAPED’s brand DNA. Drawing inspiration from Art Deco design, I developed a visual language that blended refined aesthetics, elevated product presentation, and bold art direction to create a cohesive campaign experience that distinguished Skin Ultra within the skincare category.
Throughout the process, I collaborated closely with cross-functional stakeholders, including the marketing and product teams, to ensure the creative direction aligned with the product strategy, brand positioning, and campaign objectives. I guided the execution across visual assets, campaign imagery, and digital applications, maintaining consistency across every consumer touchpoint. By connecting strategic thinking with hands-on creative direction, I helped bring Skin Ultra to market with a unified, premium visual identity that introduced MANSCAPED’s expansion into skincare with a confident and differentiated brand presence.
