Prey

Beyond the campaign itself, I also led the development of a comprehensive user interface design system for the game developer, extending the creative direction into the digital experience of the product. This included establishing visual standards, interface elements, and a consistent design language that supported the game's overall identity and immersive environment. From initial art direction and campaign development to packaging, motion, social activations, and UI design, I helped bring every creative touchpoint together under one unified vision. The project was an opportunity to combine entertainment marketing, brand storytelling, and interactive design into a complete creative experience.