Delta Airlines

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Overview

I provided art direction for multiple digital product launches and customer experience initiatives for Delta Air Lines, helping shape the visual design and user experience across a range of customer-facing platforms. My work included the Fly Delta mobile app, designed and adapted for three different mobile phone carriers, as well as the Fly Delta iPad app. I also directed the visual experience for Delta’s in-flight entertainment displays, ensuring the digital interfaces reflected the brand’s identity while making travel information, entertainment, and services more accessible to passengers. Each platform required a thoughtful approach to visual consistency, usability, and the unique needs of customers across different devices and environments.


I provided art direction for multiple digital product launches and customer experience initiatives for Delta Air Lines, helping shape the visual design and user experience across a range of customer-facing platforms. My work included the Fly Delta mobile app, designed and adapted for three different mobile phone carriers, as well as the Fly Delta iPad app. I also directed the visual experience for Delta’s in-flight entertainment displays, ensuring the digital interfaces reflected the brand’s identity while making travel information, entertainment, and services more accessible to passengers. Each platform required a thoughtful approach to visual consistency, usability, and the unique needs of customers across different devices and environments.


Beyond mobile and in-flight experiences, I also art directed the design of Delta’s airport kiosk displays, extending the brand’s digital experience into the physical airport environment. From check-in and self-service interactions to onboard entertainment and mobile applications, my focus was creating a cohesive design language that connected the customer journey across every touchpoint. Through collaboration with design and development teams, I helped translate complex digital functionality into intuitive, visually engaging experiences that made navigating travel easier and more seamless for Delta customers.

DETAILS

Client

Delta Airlines

Category

Product Design

Year

2011-2018